The DeliVision itself also needed to be redesigned so that it could be more easily viewed by the shopper as well as to create and implement ads.
The original screens did not use a lot of space and had needed information off in the lower-right corner and it was very difficult to ready (see image on the right).
The example shown shows the widescreen version of DeliVision. The widescreen format allowed for 2 ads to be shown on the screen.
The new DeliVision screens and the DV kiosks can be found and used in many east coast Stop & Shop stores.